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Seminar

How Sticky are Consumption Stereotypes? Evidence from the Meat Gender Gap

  • Location
    Erasmus University Rotterdam, E building, Kitchen/Lounge E1
    Rotterdam
  • Date and time

    October 31, 2024
    12:00 - 13:00

Abstract

Using consumer surveys and supermarket purchase data, this study uncovers a persistent gender gap in meat consumption between men and women in the U.S. To explore whether this disparity is driven by gender stereotypes, we analyze survey data that assess the roles of attitudes, beliefs, and implicit biases in shaping meat consumption patterns. The findings reveal that this gap is predominantly the result of gender-stereotypical beliefs, rather than differences in environmental, health, or ethical concerns. A strong implicit bias linking meat consumption with masculinity is also uncovered. We evaluate the stickiness of these consumption stereotypes through interventions aimed at raising awareness of implicit biases or priming gender identity.