About the Inaugural Lecture
Surveys are widely used by scholars, companies, and public policymakers to generate invaluable insights. Despite the popularity of surveys, several biases can affect the validity of self-reported data. In his inaugural lecture, Martijn de Jong discusses how new survey methods can help to extract valid information from surveys. Several examples are presented that showcase the relevance of better research design and careful statistical modeling of the response process. In addition, De Jong addresses some commonly held perceptions about the ability to make causal inferences with survey data.
Martijn de Jong is a TI Fellow and Full Professor of Marketing Research at the Erasmus School of Economics. He obtained his PhD in Marketing (cum laude) from Tilburg University in 2006, and an MSc in Econometrics from Erasmus University Rotterdam in 2002 (also cum laude).
Martijn de Jong received several major research grants, including NWO VIDI and VENI grants. His awards include the J. C. Ruigrok award, the Christiaan Huygens award, and the Erasmus Research prize. He was named a “Marketing Science Young Scholar” by the Marketing Science Institute (MSI).
De Jong’s main research interests are consumer preference measurement, cross-cultural marketing, sensitive topics, psychometrics and privacy issues. His articles have been published in various journals, including Marketing Science, Journal of Marketing, and Quantitative Marketing & Economics. Martijn serves on the editorial boards of the Journal of Marketing Research, Marketing Science, and the International Journal of Research in Marketing.